Pages Menu
TwitterRssFacebook
Categories Menu

Teradata WOTD

Teradata WOTD

What’s the Word?

To promote the latest release of its Relationship Management product to a new audience, Teradata decided to “go viral.” With Bing, Teradata created a downloadable desktop widget that offered a Relationship Management “word of the day” – fictional and humorous definitions that poked fun of common marketing mishaps.