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Branding & Identity

Teradata WOTD

Teradata WOTD

What’s the Word? To promote the latest release of its Relationship Management product to a new audience, Teradata decided to “go viral.” With Bing, Teradata created a downloadable desktop widget that offered a Relationship Management “word of the day” – fictional and humorous definitions that poked fun of common...

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eHealth Data Solutions

eHealth Data Solutions

Breathing New Life into a Brand eHealth Data Solutions introduced a new product in 2008 and turned to Bing to develop marketing materials for the launch. eHealth and Bing used the opportunity to update current marketing tools and the company’s strategic marketing approach. eHealth revised its logo and tagline...

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