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Posted by on Nov 2, 2016 in Clients & Worthy Causes, Marketing & Advertising, Out & About, Technology |

Young Scholars Workshop at Sinclair

Young Scholars Workshop at Sinclair

Young Scholars Workshop Summary

The Young Scholars Workshop at Sinclair Community College was held on October 15, 2016. The program is to help high school kids choose a career path beginning with a STEAM (Science, Technology, Engineering, Arts, and Mathematics) curriculum, where Sinclair can help them make educational decisions to move into college after graduation. Most students are the first in their families to potentially attend college.

Nick Gaskins, owner and president of Bing Design, asked if Roger Starnes, Bing’s web designer, if he would like to participate in the workshop. Roger agreed and working with Melissa Ward (head for Sinclair’s STEAM program), Roger prepared a presentation for the students on what it is that companies like Bing do in the market, and how they can one day be part of that in an agency, or business of their own.

The STEAM program had about 40 kids present on Saturday, and of those in attendance, about 23 were in the ARTS workshop that Roger was holding. Roger gave a 15-minute presentation on who he was, his background and schooling, how he got into graphic/web design and advertising, and what he does for Bing Design.

Collaborating with Nick, Roger created a workshop outline that included the use of 3 simple objects (a rock, a piece of paper, and a pair of scissors – get it?) to represent very basic “products” that the kids would have to ‘brand’ creating the following items for each product:

  1. Product Name
  2. Logo
  3. Tagline
  4. Website
  5. Social Media

The students in attendance were grouped into 3 teams. Each team was given one of the three “products” at random, and the kids were asked to brainstorm on the items above: a product name, what the logo might look like or should be, what the tagline should say, and how the product would be shown on a website or on social media.

Teams were given about 15 minutes to brainstorm, then were asked to formalize their “products”. One goal was trying to involve as many of the students in the process as possible. As each team completed their brainstorming, Roger presented the teams product name, the tagline, and its purpose to the rest of the teams in the room.

Since the students were going through the process more quickly than anticipated, the Mr. Starnes’ Sinclair assistant suggested having the teams swap “projects” to see what other teams could come up with differently.

This idea worked quite well, and challenged the kids to think more deeply about each product since a previous team already established a ‘brand’.

Because we had 3 teams, we did this 3 times, so each team produced their own name, logo, tagline, and a little info on website and social media.

The “products” the students used for their workshop are shown below. Further down, you can see sketches of the work done by each team representing that team’s own branded versions of “project”…

Rock Paper and Scissors

Rock Paper and Scissors used as “projects” the kids had to brand

Project #1 – ROCK

Team 1 – Rock

Team 1 – Rock

– –

Team 2 – Rock

Team 2 – Rock

– –

Team 3 – Rock

Team 3 – Rock

– –

Project #2 – PAPER

Team 1 – Paper

Team 1 – Paper

– –

Team 2 – Paper

Team 2 – Paper

– –

Team 3 – Paper

Team 3 – Paper

– –

Project #3 – SCISSORS

Team 1 – Scissors

Team 1 – Scissors

– –

Team 2 – Scissors

Team 2 – Scissors

– –

Team 3 – Scissors

Team 3 – Scissors

This workshop shows what young minds can come up with given some very basic products to design for. From a career of working in the ARTS business, one of the strongest things I see from the work the kids did, is the value of brainstorming and collaboration. These kids learned the value of it, and it is something that always helps a good idea be better!

I hope the kids had fun, and saw how considering a career in the ARTS can be applied to almost any product or service.

Post Workshop

STEAM Workshop Wrap-up

Program Specialist Melissa Ward Closing Remarks

After the workshops for all STEAM groups wrapped-up, Program Specialist Melissa Ward gave some closing comments to the students in attendance, and then turned the microphone over to one of the groups who recently competed in a multi-state competition with their robot. Thumbs of the robot in action are below.

robot-4 robot-3 robot-2 robot-1