The Situation

Wittenberg Magazine is a quarterly alumni magazine that is printed and distributed by mail. The publication aims to put the spirit of the University into print for alumni and friends to reconnect with their alma mater, and to illustrate the ways alumni and the University can continue to share their futures together.

Editorially, Wittenberg Magazine is able to focus on a different strategic goal with each issue – whether it’s a capital campaign, an environmental cause or a national recruiting campaign.

The Solution

In the Spring issue 2009, the magazine focused on “Witt Nation” – a national road trip to meet some of Wittenberg’s 25,000 living alumni. Witt Nation sent three recent graduates on a 7,000-mile, 20-day journey with the goal of collecting alumni stories that would inform, inspire and connect generations of alumni and students.

To highlight the tour, Wittenberg Magazine featured Witt Nation on its cover. A multi-page feature inside the magazine described the project, introduced its participants and provided an itinerary for the trip.

The Impact

With Bing, Wittenberg created a stunning feature that supported both the Witt Nation and University brands and complemented the remainder of the magazine.

Coverage in the magazine helped the Witt Nation tour to expand – the itinerary grew as alumni around the country offered to host the Witt Nation crew in their homes and/or pay for hotels and trip expenses.
Additionally, the Wittenberg Fund achieved its fiscal year fundraising goal and raised over $2.6 million to support the University.