Don’t just show customers your true colors – let them have the crayons. Because today, brand is an open concept.
Customers are important participants in the branding process, and it’s the marketer’s job to harness customers’ enthusiasm, knowledge and the authenticity and make it work with the brand. Small but strategic steps can create a tremendous cumulative effect.
Branding is a conversation – an open exchange. Find ways to start the conversation with creative and strategic branding services from Bing Design:
- Identity Systems
- Brand Guidelines
- Advertising and Campaign Development
- Environmental Graphics and Signage
- Employee Recognition Programs